OptiBrand
  • Home
  • People
  • Research
    • Market Research
    • FlashField Rx
    • iQ Suite
  • Strategy
  • Brands
  • Contact
    • Careers
  • Resources
    • Strategy Tips
  • Home
  • People
  • Research
    • Market Research
    • FlashField Rx
    • iQ Suite
  • Strategy
  • Brands
  • Contact
    • Careers
  • Resources
    • Strategy Tips
Back to Strategy Tips

NJ News12 & OBRx Have Some Fun Creating Brand Names with Dominick J Cirigliano

Recently, News12’s Brian Donohue stopped into our Montclair, NJ headquarters to learn a bit more about where prescription drug names come from. As you’ll see, OBRx EVP, Dominick Cirigliano was able to have some fun while giving the world a small glimpse into our industry.

OptiBrand Rx | Transforming Research into Results. Contact Us.
"Wait, what?": Achieving Clarity in Strategic Market Research Previous Post
Situational Awareness to Protect Brand Performance Next Post

Recent Tips

  • The AI Dilemma in Pharma Market Research
  • How to Make Rapid Research Work Better For You
  • Positioning vs. Messaging: Navigating the Path to Brand Clarity
  • 4 Ways to Stop Killing Your Best Pharma Brand Names
  • 2 Truths and a Lie: The Power of Unarticulated Tensions

Top Tips

  • 5 Steps to Successful Brand Positioning Quantitative Testing
  • What to Do if Your Brand Underperforms 6-Months Post-Launch
  • Embracing Creativity to Outshine Competition in Your Marketing Strategy
  • Influencing Consumer Behavior: The Power of Behavior Design in Marketing
  • Leveraging Cognitive Biases: Boost Your Brand’s Success
OptiBrand

The OptiBrand Rx Team has proven success in driving performance for some of the world’s best-known and most successful healthcare brands.

  • People
  • Research
  • iQ Suite
  • Strategy
  • Brands
  • Contact
  • Strategy Tips
  • Careers
Regional Headquarters

Montclair, NJ (Global HQ)
Montreal, QC (Canada HQ)
Tokyo, Japan (Asia HQ)

Copyright ©2025 Optibrand
  • Privacy Policy
  • Terms & Conditions