Our passion is identifying tensions that patients, caregivers, and prescribers are often unable to articulate, from which we craft strategies that unlock the full potential of healthcare brands.

We bring clarity to complex strategic challenges, enabling our clients to ensure the right patients receive the right therapies at the right time.

What We Do

OptiBrand Rx Brand Positioning Brand Naming

OptiBrand Rx is a strategic brand positioning firm with a strict focus on the healthcare industry. 

We develop and quantitatively validate truly differentiating global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries.  We deliver strategies that help healthcare companies avoid the "sea of sameness".


FCB Havas Ogilvy Ipsos

OptiBrand Rx delivers decades of global strategic marketing experience, along with a wide range of therapeutic category expertise, and direct involvement in dozens of major product launches.  

Our seasoned team combines diverse marketing, regulatory, and medical/science knowledge which results in the highest standard for key strategic healthcare brand initiatives.

Lunch & Learn

Our work on hundreds of brand positioning assignments has given us deep insight into the positive impact great positioning can have on healthcare brands.  We would love to share this experience with you and your team. 
Each highly interactive 1-hour session introduces brand teams to what good and bad positioning looks like and how it got there.  (No Cost. No selling!)