Your Brand.
Our Resources

For more about how we create value at OptiBrand, download our free brand positioning strategy PDF “Grow Boldly” and check out our library of Strategy Tips® articles below.

Strategy Tips®

Unlocking Hidden Insights: The Use of Micro-expression Studies in Pharma Market Research

In the evolving landscape of pharmaceutical market research, finding deeper insights beyond reported data is paramount. Jessica VandenPlas, Research Director at OptiBrand Rx, sheds light on a technique employed by our firm – the analysis of micro-expressions. The Power of Micro-expressions Micro-expressions, involuntary facial expressions reflecting real-time emotional states, have been part of market research […]
Read More

The Marketing Blind Spot: What Eye-Tracking Tells Us About What We Don’t See

Quantitative surveys and qualitative interviews with healthcare professionals, patients, and caregivers can provide valuable information. Understanding what your stakeholders believe, how they behave, and what motivates them is often just a few questions away.  However, even the best respondent can only share what they consciously acknowledge. Often that can leave us with a strategic blind spot […]
Read More

Unlocking Success in Pharma: Lessons from Moneyball and OptiBrand Rx

Sound familiar? High expectations. A limited budget. Well-established competitors. Area ripe for innovation. If so, read on. Whether you’re an avid fan of baseball, literature, or film, you’re probably familiar with the term “Moneyball.” The 2003 book by Michael Lewis, and later, the movie starring Brad Pitt, recounts how Billy Beane, General Manager of the […]
Read More

Transforming Pharmaceutical Marketing: Strategies to Position Your Brand for Success in the Digital Era

When it comes to pharmaceutical marketing, precariousness and high risk are ever-present givens. An estimated 70% of therapeutic brands never achieve their commercial potential, and when sales goals aren’t being met, it’s common to scapegoat messaging. More often than not, the root cause of the issue is not messaging, but rather, an unevolved, out-of-touch positioning […]
Read More

Enhancing Patient Care: The Impact of Patient Support Programs in Pharmaceuticals

If the pandemic proved anything, it’s that we need each other. Whether it’s in-person, telecommunicated, a group chat, a book club, a team sport—human beings rely on a network of support and interaction. Countless studies and academic articles, such as one published by South University, have shown that social foundations are not only fundamental to […]
Read More

The Transformation of Healthcare: Implications for Pharmaceuticals in the Era of Telemedicine

The pandemic changed everything. The way we purchase goods, the way we celebrate milestones, the way we educate ourselves, formally and informally. Our homes became so multi-purpose, that our experiences became multi-faceted. Undoubtedly, healthcare is one such experience that has been forever changed. What does this mean for our relationship to treatment now, and in […]
Read More

Influencing Consumer Behavior: The Power of Behavior Design in Marketing

Behavior Design is the use of behavioral and neurological science to influence consumer behavior. Take this example: Google “watches” right now and check the images. What do you see? Almost all of them display the time ’10:09′. Why? Is it because it looks like a smiley face? Is it because it frames the logo? There […]
Read More

Embracing Creativity to Outshine Competition in Your Marketing Strategy

Competition is part of the natural world and finds its way into many facets of our work and lives. Right now, there are peacocks feverishly flourishing tailfeathers trying to gain the attention of a female, lions baring their teeth ready to fight for a pride, and a hoard of coworkers climbing over cubicles to make […]
Read More

Leveraging Cognitive Biases: Boost Your Brand’s Success

Question: As a marketer, do you have biases about whether consumers have biases that affect your brand? Wait. What?  The good news and bad news is that we all have biases.  Let’s take a look and see how you can leverage common biases and make them work for your brand instead of against it. Here’s […]
Read More

Unlocking Multi-Indication Success: Strategies for Brand Growth

Keytruda, Humira, Lynparza – what do these brands have in common? Multiple Indications, done right. For multi-indication brands to remain successful, brand establishment only begins by achieving first-indication launch excellence. Strong, strategic lifecycle planning and management is typically where brands struggle. OptiBrand Rx has two winning strategy tips to guide you towards Multi-Indication Success: 1)     Looking Backwards […]
Read More