Cold Outreach Specialist

Location: Remote Job Type: Full-time

Please send resume for consideration to info@optibrandrx.com

About Us:

OptiBrand Rx is a dynamic company dedicated to market research and strategy for healthcare brands. Our team thrives on innovation and collaboration to drive business growth and create meaningful connections with our clients. We are looking for a proactive Cold Caller and Outreach Specialist to join our team and optimize our outreach efforts.

Job Description:

As a Cold Outreach Specialist, your primary responsibility will be to generate leads and build relationships by nurturing prospects through email, Apollo, LinkedIn, and other communication platforms. You will play a crucial role in expanding our client base and optimizing the way we conduct outreach.

Key Responsibilities:

  1. Email Outreach: Create, send, and monitor personalized email campaigns to engage potential clients and follow up on initial contacts.
  2. Apollo Utilization: Use Apollo to identify, contact, and track potential leads efficiently.
  3. LinkedIn Messaging: Utilize LinkedIn to connect with potential clients, send personalized messages, and build professional relationships.
  4. Optimization: Continuously analyze and improve outreach methods to maximize engagement and conversion rates.
  5. Follow-ups: Manage follow-up communications with potential clients, ensuring timely responses and maintaining a positive engagement flow.
  6. Reporting: Track and report on outreach activities and outcomes, providing insights and recommendations for improvement.
  7. Collaboration: Work closely with the sales and marketing teams to align outreach strategies with overall business goals.

Qualifications: 

  1. Experience: Proven experience in email outreach, and using platforms like Apollo and LinkedIn for lead generation.
  2. Communication Skills: Excellent verbal and written communication skills with a persuasive and engaging style.
  3. Tech-Savvy: Comfortable using CRM software, email marketing tools, and other outreach technologies.
  4. Analytical Skills: Ability to analyze outreach data and metrics to inform strategy adjustments.
  5. Self-Motivated: Highly organized, self-driven, and capable of working independently to achieve targets.
  6. Team Player: Ability to collaborate effectively with team members and contribute to a positive team culture.

Benefits: 

  1. Competitive salary and performance-based bonuses.
  2. Flexible working hours and remote work options.
  3. Opportunity to work with a dynamic and supportive team.
  4. Professional growth and development opportunities.
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