OptiBrand Rx is a leader in strategic brand positioning and brand naming for the healthcare industry. Our clients are among the best-known healthcare companies in the world, and we have helped maximize the commercial opportunity for hundreds of well-known pharmaceutical brands.
We are seeking a Quantitative Specialist – Data Analyst to join our team. This role is ideal for a highly analytical thinker who enjoys translating complex data into meaningful insights that drive brand strategy, revenue growth, and informed decision-making. You will be responsible for gathering, analyzing, and interpreting key market data while partnering closely with internal teams and clients.
Responsibilities:
- Evaluate report and analysis requests to determine objectives, research needs, and appropriate quantitative methodologies.
- Identify, extract, and analyze data from multiple sources, ensuring accuracy, integrity, and relevance.
- Apply statistical modeling and quantitative techniques to uncover trends, patterns, and actionable insights.
- Design, execute, and analyze quantitative and/or qualitative research studies.
- Translate complex data findings into clear, compelling narratives and presentations for internal leadership and clients.
- Manage assigned projects independently, proactively communicating timelines, risks, and dependencies to the leadership team.
- Support revenue growth and brand strategy by identifying opportunities for optimization through data-driven insights.
Qualifications:
- Strong background in quantitative analysis, data interpretation, and statistical reasoning.
- Proficiency in data analysis, data visualization, spreadsheets, and database management.
- Hands-on experience with Microsoft Access, SAS, SPSS, or other statistical analysis tools.
- Demonstrated experience applying statistical methods to real-world business questions.
- Excellent critical thinking, problem-solving, and attention to detail.
- Strong interpersonal, communication, and presentation skills.
- Experience designing or supporting market research studies is required.
- Moderation or qualitative research experience is a plus.
Benefits and Salary:
- Health & Dental Insurance
- 401k
- Opportunity for Career Advancement