Our Clients Always Come First.  

The OptiBrand Rx Team has proven success in driving performance for some of the world’s best-known and most successful healthcare brands.  Our team consists of deeply experienced professionals from various disciplines – strategy, research, regulatory – who, when brought together as one, provide our clients with an integrated, full-service offering. 

When engaging with OptiBrand Rx, every member of our full team becomes an extension of your team.


 
Rob Recobs OptiBrand Rx Brand Positioning

ROBERT RECOBS, M.S., R.PH.
PRESIDENT & CEO

Rob is an innovator and trusted branding partner.  His extensive biopharmaceutical career has focused on new product commercialization, strategic communication and brand building.
  
An experienced leader in new product commercialization, Rob has played a pivotal marketing role in nearly 1,000 global prescription branding initiatives and over a dozen global product launches in a variety of indications and therapeutic areas

 
Dominick Cirigliano OptiBrand Rx Brand Positioning

DOMINICK CIRIGLIANO
EVP, STRATEGIC RESEARCH

Dominick is responsible for core strategic services in brand positioning and brand name development, and brings more than fifteen years of experience to his position. With a unique 360-degree marketing experience, Dominick brings perspectives to projects not traditionally available from research consultancies.

He’s worked with clients to develop innovative solutions to their Brand Strategy, Nomenclature Development and Market Research needs.

 
Drew Campbell OptiBrand Rx Brand Positioning

ANDREW CAMPBELL
VP, BRAND ENGAGEMENT

With more than 30 years of experience in developing and nurturing strategic client relationships, Drew is responsible for business development and client management activities at OptiBrandRx.

Drew’s diverse experience spans a range of entrepreneurial endeavors in manufacturing, digital design, innovation, brand design, and Rx regulatory.  His portfolio of client relationships ranges from Rx and OTC to CPG to hard goods and durables.   Drew has partnered closely with a wide range of clients – from start-ups to Fortune 500 - to develop innovative thinking across key consumer and retailer touch points. 

 
Alison Cady  OptiBrand Rx Brand Positioning

ALISON B. CADY
STRATEGIST, SPECIAL PROJECTS

Alison operates our sister company, Oxygen Brand Group.  She liaises with the OptiBrand team as a strategist on select projects. With over 15 years of healthcare and consumer marketing experience, she has spearheaded projects that range in scope from the development and implementation of positioning platforms for emerging brands to the assessment and re-positioning of established brands. Her areas of expertise include Research and Insights, Brand Strategy and Positioning, Brand Identity, Brand Purpose and Brand Analysis.

Alison loves a strategic challenge and her motto is “It may not be easy, but it will be worth it.”

 
Sumit Agrawal  OptiBrand Rx Brand Positioning

SUMIT AGRAWAL
SR. DIRECTOR, BRAND ENGAGEMENT (GLOBAL)

Sumit is responsible for all creative activities (internal and external), as well as maintaining long-term relationships with healthcare client teams.  With a strong background in brand strategy, he brings a fresh perspective to each and every Rx project.

Sumit has held various marketing driven roles within pharma/non-pharma with companies such as AstraZeneca, The Dow Chemical Company, and Apple.  Sumit has an eye for detail and can pull from his diverse experience to drive his client’s brands to strategic excellence.

 
Bio - Eric.jpg

ERIC WHETSTONE
DIRECTOR, BRAND ENGAGEMENT (INTERNATIONAL)

Eric serves as the creative voice on projects, leveraging his background in writing and graphic design to full extent. He couples his creativity with strategic thinking to uncover insights and opportunities that others miss on his path to amplify the potential of every brand he touches. 

With 6 years of experience positioning healthcare brands under his belt, he’s delivered creative and strategic excellence to a diverse set of clients and brands

 
Barbara  OptiBrand Rx Brand Positioning

BARBARA MAVRIGIANNAKIS
DIRECTOR, BRAND ENGAGEMENT (CANADA)

Barbara manages OptiBrand's Canadian office based in Lasalle, QC. A lawyer by trade, Barbara provides OptiBrand with brand positioning linguistics, Health Canada brand naming guidance, and trademark expertise.

Formerly an attorney in a Montreal top-tier law firm, she has degrees from McGill University, University of Montreal, and University of Sherbrooke. Barbara studied Health Sciences, International Development, Political Science and Law. She is also fluent in French, English, Greek, and Spanish.