How to Build a Differentiated Pharma Brand in 2019

How to Build a Differentiated Pharma Brand in 2019

Creating differentiation in the Pharma space can often fall into the category of “easier said than done”.  In recent years we’ve seen an uptick in the number of brands that, by strict definition, have “differentiated” themselves, but far too often they fail to live up to their potential because they are not meaningfully differentiated.  

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June 2: National Cancer Survivors Day

June 2: National Cancer Survivors Day

June 2nd is National Cancer Survivors Day. A day where we recognize those who have fought the long and difficult battle for life. This is a day where we can recognize and appreciate the survivors who are still with us after fighting the demon we all know as cancer. Anyone who has first-hand experience knows that both cancer and its treatment can be both physically and emotionally draining for the patient—but also for those closest to them. However, when it comes to the “big C”, perspective is everything.

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Are You Ready for Drug Prices in DTC Ads?

Are You Ready for Drug Prices in DTC Ads?

Drug prices are coming to DTC, and marketers should start planning for the impact it will have on their brands. We work alongside pharma marketers every day, and we are well aware of the misconceptions out there around pricing. Drugs priced in the hundreds of thousands of dollars seem predatory to many, in the comment sections of some recent news articles, people are noting that the treatments ‘cost’ only a fraction of the list price to produce. We know that is of course not true, the second pill costs only a fraction, the first pill very often represents billions of dollars of research and development.

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