How to Avoid the Pitfalls of 'Confirmation Bias' When Building Powerful Rx Brands

How to Avoid the Pitfalls of 'Confirmation Bias' When Building Powerful Rx Brands

Believe it or not, the success of pharmaceutical brands is often undermined because of biases inherent in determining the most appropriate brand positioning. These biases impact a brand’s commercial performance by reducing its perceived differentiation in the marketplace and its ability to influence prescribing behavior.

This article describes learnings regarding confirmation bias and the impact it has on brand positioning and its influence on your brand’s trajectory.  

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Do Rx Brand Names Correlate With Commercial Performance?

Do Rx Brand Names Correlate With Commercial Performance?

OptiBrand Rx compiled a list of the 58 top performing Rx brands.  The list included the Forbes 19 all-time best-selling Rx brands plus 39 high performing brands based on consecutive annual sales vs. the industry as whole. 

We found that 90% (52 of 58) of these brands possessed a brand name designed deliberately to represent and convey a specific meaning and/or emotional connection.

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The Value of a Multi-Expert Approach to Positioning Healthcare Brands

The Value of a Multi-Expert Approach to Positioning Healthcare Brands

The Value of a Multi-Expert Approach to Positioning Healthcare Brands.

The drug is safe and effective.  Commercial projections are promising.  Creative looks amazing and is sure to win a Clio.  The product launches with great fanfare and lofty expectations. And then…

Physicians say they love the product, but they’re not prescribing it. Commercial performance disappoints.  Fingers point in all directions.  What could have gone wrong?  (Read more...)

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Make a Patient Your Valentine

Valentine’s Day is a time to feel special – a time to feel loved. But nearly 500 patients at Cincinnati Children’s Hospital will be spending it away from their friends and fun classroom festivities.

We’ve made a donation to help cover the costs of getting each child a Valentine’s Day card that will be hand delivered on February 14, 2018. 

Click the link, select your personalized card, and spread the love.

Click to create a Valentine's Card (https://giving.cincinnatichildrens.org/send-a-valentine)

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Happy Holidays from the OptiBrand Rx Team! In the spirit of giving...

Happy Holidays from the OptiBrand Rx Team!  In the spirit of giving...

2017 has been the most successful year in our history and so in the spirit of the season, we are giving back. 

To that end, we have made donations on behalf of our clients and their teams to the Michael J. Fox Foundation for Parkinson's Research which is dedicated to finding a cure for Parkinson's disease and to the Noreen Fraser Fund whose mission is to raise funds for breakthrough research that advances precision medicine for the prevention and treatment of women's cancers.

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